Peak Marketing has been advertising and marketing online since 1997 with a keen focus in the online casino and Internet poker vertical markets. (That was so long ago in fact, it was just about the time when Al Gore “created the Internet”.)
What does that mean to you? In a nutshell, it means you can learn a lot from our experience and expertise. Not only what to do, but what NOT to do. We’ve made plenty of mistakes over the years, but learned from them, so you won’t have to.
Meet the People
President & Founder
Considered to be one of the founding members of the online gaming industry, in 1997 Rob launched and operated two of the oldest and most respected brands in online gaming, Onmi Casino and SunPoker.com.
Rob offers significant expertise and experience in successfully navigating the many mechanisms, technologies and varying gaming regulations across the globe. He has the ability to effectively strategize new ventures and identify viable opportunities within the online gaming sector.
Some additional benefits include:
- Extensive top level contacts within the online gaming industry
- In-depth knowledge of global online gaming markets
- Able to identify new opportunities presented by regulatory changes
- Exemplary motivational and people management skills
- Personally vetted for online gambling licenses in several gaming jurisdictions; (Malta, Alderney, Curacao, Antigua)
EVP Programming and Technology
Although the picture does not show it, there is an “S” on his chest. Accomplished senior information technology professional with 15+ years of demonstrated success in designing, developing, executing and maintaining technical based solutions to promote organizational growth, efficiency and profitability through optimal utilization of emerging technologies.
Mr. Bayrd has extensive experience in leading and mentoring cross functional teams for geographically distributed, multi location companies, interfacing with key business units including Human Resources, Sales & Marketing, Operations, and Finance.
Hands on technically oriented manager with pioneering career reflecting strong,
decisive leadership and expertise leveraged to provide significant credibility across the enterprise from data center to boardroom.
VP Graphic Design and Creative Development
He too sports an “S” on his chest. One of the most creative guys on the planet. His list of accolades is long, and very impressive, and he’s provided creative solutions for several fortune 500s.
He leads the team in generating ideas that spark meaningful customer conversations across all forms of media. He is continually looking to redefine branded communications by blending creativity with technology. He possesses a rare holistic perspective required for a 360-degree approach to engaging audiences.
The nickname “The Machine” comes from being an insomniac workaholic. What a combination to have on your team:)
In addition to great people…
There are many components you need to create a successful online presence with your product or service and here are just a few to get you thinking:
Clearly define your overall objectives. We are more than happy to help you clarify your specific objectives by asking the following strategic questions:
- What are the specific goals your web site is designed to achieve?
- Who are you actually attracting to your current website? Is this the target audience you really want?
- Who are your competitors and how are they utilizing their web presence? What can we learn from their approaches?
- What are your core competencies and how should your web site reflect these?
This is just a sample of what we will help you figure out. There are many other key factors to consider in our initial discussions.
After we help to clarify strategic objectives, Peak Marketing will then develop a comprehensive, conceptualized plan to build your website and also how to deliver qualified traffic and ultimately visitors that convert to paying customers.
Our concepts may include some or all of the following design elements depending upon the scope of the engagement and your specific needs.
Web Design & Usability
Most web sites look good but let’s face it, many fail to convert visitors into the intended action that is ultimately desired.
Our approach to web design is both quantitative and qualitative. We analyze your current web site data to examine what is working and what needs to be optimized.
We’ll ask: What is being used? What is being ignored or not found? Where are customers “bouncing” or exiting from the site?
If deemed necessary and within your budget, we will also conduct focus groups with your customer base and/or targeted audience to clearly understand what they want from your web site.
Too many web sites are built to satisfy internal staff needs or worse yet, the web designers who created the site. Our approach is simple and somewhat obvious, but rare. Build it for the end user!
Most traffic to web sites comes directly from either search engines or other websites with links to yours. That’s where we focus our efforts.
Online advertising and promotion is an evolving science and we have the necessary experience to know what works, and what is no longer effective. The success of online promotions includes the creative aspect or development of ads, emails, pop-ups, etc., but extends to where ads should be run and how to negotiate and pay for online promotions.
Our vast experience in negotiating online and offline marketing campaigns will save you countless dollars. We also feel it is very necessary to develop print campaigns to complement online efforts.
Finding business partners who align well with your website and the products/services you offer and who are motivated to drive qualified traffic to your website is a critical part of an online promotional program.
While most ad agencies or design firms ignore this aspect of promotion, we have years of experience building and implementing affiliate programs from the ground up…customized for your website and your products/services.
We’ve worked with thousands of affiliates around the world and we will help you create win-win affiliate models that will drive substantial traffic to your web sites that will convert into buying customers.
With a well-designed website, strategically placed and properly negotiated advertising campaigns, eye-catching ad designs, and an affiliate model that matches your business, the final aspect of Peak Marketing’s value-added approach is to help you manage and track all promotional campaigns and affiliate programs so you can measure success AND improve programs quickly and easily.
All of our systems are built to include measurement and tracking mechanisms so that your promotional ROI can be improved. This also gives you a means to measure our contribution to your business and your bottom line – which separates us from our competition.
If you are ready to increase your revenue and profits, call for a free consultation to see if we can help you.